Deloitte’s Human Capital Trend Survey 2016 shows that an overwhelming 87 percent believe the culture and engagement is “important,” with 50 percent citing the problem as “very important”. Yet, only 12 percent believe their organizations are excellent at effectively driving the desired culture.

The desired culture can be a company culture defined by core values, either as the actual values in an organization or the values that an organization aspire to and believe should guide their decisions. But often, the desired culture is more defined by specific needs. It could be a realization that we need a culture of innovation, a culture of customer focus, a culture of feedback or other desired behaviors.

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